About Us

A privately-owned ISO 9001 Certified company, NIE’s history is marked by memorable milestone of growth and dynamic expansion in the Far East. NIE’s commitment to quality service and product has enabled her to become a reputable distribution company in the region. The Group has taken bold, strategic steps to anticipate changes, penetrate new markets and meet the challenges of the 21st century. A forward moving company, we understand the need to align our process improvements and IT investments with our business strategy. As such, NIE does not hesitate to invest in IT to support our continual process improvement plans.

From the humble beginning in 1974 as a small retailer of electronic components and accessories, the Group has diversified rapidly and now undertakes a comprehensive line of business activities from distribution, representation sales to value-added support services viz.SCM, VMI, IPO, Kitting, In-Plant Kitting Hub and alternate sourcing.

In the past 40 over years, NIE has acquired extensive experience in managing a wide range of customers and suppliers from multinational and regional OEM & EMS houses to traders and retailers.

Our integrity and commitment to build strong and meaningful long term Partnership has made NIE a reliable partner who understands the needs of growing changes and the vital need to be agile to meet those changes for our business partners. With the knowledge of LED chip and related thermal dissipation component, we have thus expanded our business into LED lighting.

For the past 8 years, we have managed to explore and source reputable LED lighting suppliers from Taiwan and China that provide good quality lights as well as reliable driver using Japanese and US electronics component.

We have almost a full range of LED lights to offer to your specific needs, ranging from LED advertising display boards, T8, PLC light, MR16, round or square down light, LED strip for clove light, Panel light, wall washer, high bay.. etc  proven by numerous renowned local project references which include Chanel, Armani Exchange, Changi Airport ,APB factories, Watson outlets, Treasure Trove Condominium in Ponggol, Chang Cheng Food court, Prada & Miu Miu boutiques and many more..

All the products have CE/ROHS, UL and PSE certificates with good quality LED Chip from Epistar LED chip from Epistar / Bridgelux / Cree / Samsung / Sharp / LG / Citizen. With rigorous quality control, we deliver a line of cost-effective LED lamps built to exacting standards. To provide a worry-free lighting experience, all our products are covered by 2 ~3 years local warranty. Other than LED lights, we also supply  Induction lights as well as Light Emitting Plasma (LEP) to cater to any shortfall of LED lights.

With LED Products we have also ventured into Visual Display Solutions to meet the growing Digital Age market trend towards LED Screen Display, Interactive Display Kiosk as wellas Video Wall, by providing a turnkey solution for our customer’s AV needs.


CS Chua

Bond Lim
Executive Director

Vincent Tan
MD/Finance Director
NIE Components-Malaysia/

Alvin Low
General Manager
NIE – Singapore

Leslie Chua
China Solution
China / Hong Kong